Google Ad Grants Management Agency

Google Ad Grant Management & Strategy

Yes, you heard it right! The Google Ad Grant programme may be incredibly beneficial for organizations of all sizes.

Let us manage your nonprofit’s Google Ads account, if you are unfamiliar with it. Again, Google is particularly generous with their offering, providing up to $10,000 in cost-free clicks each month. However, they will only keep being kind if you keep your Ads account active. We employ our expertise and knowledge as a certified Google Partner to assist your organisation in achieving its online objectives, whether those objectives are to increase donations, volunteerism, or public awareness of your cause.

Get your Google Ad Grants today!

What are Google Ad Grants & How Do They Work?

  • Google provides $10,000 in advertising funds to qualified NGOs each month as part of the Google Ad Grant programme. You did read that correctly! Today, Google Ads are being used by over 35,000 charitable organisations as part of their marketing strategies.
  • Google receives more than 3.5 billion searches every day, which means that these organisations’ websites receive thousands of new visitors every day. Why does that matter? It means that a lot of charity organisations are increasing the number of donors and volunteers they recruit for their cause, as well as profiting from higher event ticket sales, more widespread recognition, and generally, a better understanding of their objective.

There are many things that small business owners may spend money on to advertise their companies.

The good news is that getting high rankings on Google’s results page doesn’t actually require a lot of money. You will be able to take advantage of this potent advertising technique no matter what your budget is.

How do we do it? 
  • We check your eligibility, you should have a legitimate charity status for your organisation. Country to country variations might exist in this.
  • You must consent to Google Grants certifications. You must inform Google of the intended use for the donations.
  • Your non-profit should have a working website that contains sufficient information about your non-profit.
  • Request to join “Google for non-profits”.
Make sure to review Google Ad Grant Rules and Restrictions
  • The only place to advertise is on Google.com. Partners in the search are not permitted with ad grants.
  • Advertising is not permitted on the Google Display Network.
  • No display network, no remarketing.
  • Single-word keywords are not allowed.
  • Overly generic keywords are not permitted.
  • No words with quality ratings of 1 or 2 are accepted.
  • Must sustain a monthly click-through rate (CTR) of 5%.
  • If applicable, must have working conversion tracking
  • Each ad group must have a minimum of two ads.
  • Each campaign must contain a minimum of two ad groups and two sitelink ad extensions.
  • You must complete the programme survey.

Spending $10k per month is a little challenging due to the aforementioned limitations on Google Ad Grants for non-profit(s) accounts. It is unquestionably a waste of a priceless gift, and we know that. Effort should be made to make the most of it. Google grants accounts typically only spend $330 per month, or less than 5% of their capacity. DCS will definitely help you use your ad grant budget by following the advice provided below.

What can we do to assist you with the Google Ad Grants Management Program?
  • Help you by creating a Google Grant Ad Account
  • Help you expand your keyword list
  • Help you create multiple campaigns with your best strategy
  • Help you match all the keyword match types
  • Help you by writing effective ad copies
  • Help you target the visitors to your desired landing page
  • Help you use keywords with moderation
  • Help you use all extensions
  • Help you track conversions by generating weekly/bi-weekly/monthly reports
  • Help you by using Geo Targeting
What can we do to assist you with the Google Ad Grants Management Program?
  • Google Ad Grants Account Setup and Build
  • Ongoing Google Ad Grants Management
  • Google Ad Grants Strategy
  • Conversion Tracking
  • Help with Applications for Google Ad Grants
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